UK Mobile Content Survey: What Consumers Want
Published: June 2007
The UK mobile content market was worth £661 million in 2006: 50% of that revenue came from the 25-34 year old demographic
The majority of mobile operators are sitting on a wealth of customer meta data, yet will not make this information readily available for content providers and advertising agencies intent on getting a share of the wireless UK market worth £20 billion.
Key Coverage
- What is the size of the UK mobile content and services market?
- What is the biggest missed opportunity of the mobile operators to date?
- How much will consumers pay for mobile TV?
- Is the UK market ready for all-you-can-eat flat-rate data tariffs?
- What services do consumers want on their device?
- How receptive to advertising are mobile consumers?
Market Data
- Do females change their ringtone more than males?
- Are the over 65s interested in mobile content?
- What is user-adapted content?
- How many consumers know that they could use their phone to locate their nearest Chinese takeaway?
- What is the average consumer spending on mobile content?
