Mobile VAS Growth Markets

Co-located with MVNO's Growth Markets

20-21 April 2009, Radisson SAS Hotel, Dubai Deira Creek

It is a good opportunity to gather market players together and know how they inspect content and future business opportunities and cases

[SE, Etisalat, North Africa Com]

The proliferation of 3G enabled networks and licensing tenders across the growth market spectrum is encouraging the advancement of increasingly sophisticated valued added services. Consumer demand for information and communications services is rapidly accelerating and so the provision of innovative and business case proven services is a top priority for operators, handset manufacturers and content publishers across the region.

2G services are also performing well with messaging based applications continuing to grow unabated as customers come to realise the full potential of the opportunities available to them over their operator network.

With many consumers in the region having bypassed the availability of services via the PC, the mobile has become the major platform for all things VAS. Messaging applications, m-payments, technological choices and availability, content, music, ringtones, location based services, gaming and social networking are all major themes which will be covered at this year's inaugural VAS Growth Markets event.

HOT TOPICS INCLUDE:

Strategies for monetising content
Understanding the convergence of media and telecoms
Exploring VAS pricing models
Overcoming device challenges
M-payments and micro payments via the handset
Assessing how content players are going mobile
Analysing the potential of mobile communities
Managing user generated content
Building and launching advanced text services

Workshops

Strategies for Pricing and Monetising Content
Identifying New Opportunities for Mobile VAS

Masterclass breakout sessions:

On-Portal vs. Off-portal – Identifying Opportunities and Threats for Operators and Publishers
Exploring M-Payments Options and Creating a Viable Business Model
Viewing Advanced Text Services as a Complementary Product for New Value Added Services Innovations
Selling VAS to the Customer and Building a Loyal Consumer Base