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Born during the mid-1990s in western Europe, the prepaid model has had an unprecedented impact on subscriber growth wherever it has been introduced. In most Caribbean markets including Jamaica, Guyana or Suriname, prepaid subscriptions make up 90% or more of total mobile subscriptions. This unexpected growth has two main consequences: a) it allows mobile telephony to surpass fixed-line telephony in penetration levels, as seen in most eastern Caribbean markets, and b) it forces a decrease in fixed-line telephony tariffs. By making the services available to and accessible by all segments of the economy, mobile telephony move from being a luxury item to be considered a commodity or even a basic service. As a result, prepaid service is a key component of mobile service providers' portfolio.

The Prepaid Strategies and Minimising Churn Executive Briefing offers up-to-date thorough analysis of prepaid strategies and churn and customer retention.

Prepaid Strategies and Minimising Churn, a Caribbean Telecoms Briefing from the publishers of Caribbean Telecoms Analyst studies how the primarily prepaid business will be run, and addresses minimizing churn, which also involves certain strategies in a primarily prepaid marketplace, given such a high percentage of the Caribbean mobile market uses prepaid accounts.

The Prepaid Strategies and Minimising Churn Executive Briefing provides an essential guide to the current market status, a unique level of detail and also includes:

* Prepaid drivers, covering economic conditions, leveraging the mass market and achieving critical mass
* Subscriber acquisition costs
* Prepaid and data services
* Churn and prepaid services
* Advanced prepaid customer analysis
* Case study: churn management at Verizon Dominicana

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Prepaid Strategies and Minimising Churn is the second instalment of the Caribbean Telecoms Executive Briefing Series, part of the CANTO-Informa Caribbean Research Service

The Caribbean Telecoms Executive Briefing Series are detailed short reports highlighting key industry topics and case studies outlining how the technologies are being used or how they could be used in the Caribbean. The thematic papers will cover a broad series of topics including:

Wi-Fi and WiMAX These are two technologies that have been the subject of a lot of hype in Latin America and elsewhere and are often mentioned as serious options for the Caribbean. But will these technologies actually work under the Caribbean telecoms business model?

Future Mobile Networks This paper aims to look ahead at mobile network technologies and will include some assessment of which technologies will likely work best for the Caribbean based on performance, cost and operator interest.

Prepaid Strategies and Minimizing Churn Since such a high percentage of the Caribbean mobile market uses prepaid accounts, this report studies how the primarily prepaid business will be run, and addresses minimizing churn, which also involves certain strategies in a primarily prepaid marketplace.

Revenue Assurance and Fraud Risk In the Caribbean as in other places in the world, fraud is causing operators to lose money, and this paper will look at strategies for tackling this problem. The paper will also address revenue collection, creating proper auditing and backup checks on billing systems.

Messaging & Mobile Data Voice is still the leading application for mobile network in the Caribbean, but operators are looking to improve value-added service revenue. This paper will address messaging and mobile data models used around the world and their applicability for the Caribbean.

Roaming With Caribbean operations being so small many operators are counting on roaming revenue. How much of a business is roaming today, and what are the developments in the roaming arena that might help or hurt its development in the Caribbean?