"Excellent analysis of the status of the mobile video market " AG, 3 Italy
"Extremely good event.Very informative with excellent participation for all elements of the mobile video value chain ", PF, Nokia
"Great topics and speakers. Brought together everyone from the MVT value chain to give a broad perspective ", G, Bell Mobility.
"Nice opportunity to exchange ideas and be provided with essential information in the video streaming and mobile TV areas ", PC, TIM Hellas SA
"Production companies are seeing future lucrative opportunities in a new distribution channel, sidestepping their traditional buyers." Mobile Media

The case studies & issues critical to mobile TV revenues Results from the broadcast mobile TV trials in the UK and Germany, and their commercial implications Evolution of the roles of mobile operators, broadcasters, and content providers in the mobile TV value-chain Will we see the broadcasters enter as mobile TV MVNOs? Where would this leave the operator and existing services over cellular networks? Have the early approaches by mobile operators direct to producers resulted in viable deals? Where does this leave the broadcaster and what are the implications in terms of rights? How has content created specifically for mobile performed? Have the revenues justified the production costs? Which brand is most important in driving mobile TV uptake? Does the consumer identify with the broadcaster, or the mobile operator, or the programme on mobile TV? Media Partners:       Supporting Association

Presenting Industry Leaders from the USA, Europe & Asia, Including Axel Rudolph, General Manager Initiative Marketing Digital Radio (IMDR), T-Systems International Graeme Hutchinson, Sales and Marketing Director, Virgin Mobile Dale Knoop, General Manager, Multimedia, Sprint Graeme Ferguson, Director of Global Content Development, Vodafone Group Services Terry Howard, Head of Media Business Development, Arqiva Klaus Pilz, Head of DVB Project, Strategic Projects, Swisscom Broadcast Chris Hutchings, Director Ventures, BT Wholesale Bill Sanders, Vice President, Mobile Programming, Sony Pictures Digital Dr Won Jin Park, Vice President, New Business and Strategic Planning Group, KTF Justin Richardson, Director Europe, Mobile Warner Bros Online International Sponsor Senior exhibitor