Given the avalanche of mobile content slated to become available in 2006, mobile search will surely play a vital role in the mobile content and consumption experience.
If mobile operators and service providers want to sell more content, then they are going to have to remove the pain from the content discovery process and provide users with precisely what they want - and perhaps even before they know they need it.
Key Coverage
- Strategies of key players across the complete mobile search & discovery value chain: examine the current search & discovery offerings, partnerships and deals in the pipeline of companies including Google, UpSnap, JumpTap, Medio Systems and Openwave, and analyse new revenue opportunities
- Case studies of leading mobile operators: understand how major operators including 3, T-Mobile and Vodafone are already generating revenues using search & discovery schemes and learn from their experiences
- Niche markets evaluation: gain insight into the business benefits search & discovery bring to the music and entertainment content sector and potential opportunities it presents, and analyse innovations in the pipeline such as multimedia search, voice-controlled search and "visual Google"
- Forecasts to 2010, detailing users and revenues for the sector for all key global regions
- Technologies available to mobile operators to encourage content usage and path-breaking hybrid approaches built around portal personalization, P2P recommendation, as well as the new methods of delivering relevant content on users' terms
Market Data
Mobile Search and Discovery also covers:
- Overview of available portals: analyse the current technologies that make it possible to personalize portal displays and assist in content discovery: how is Infospace's unique mix of multi-modal search, discovery and "mini-portal" offerings faring?
- Recommendation engines: examine the companies providing these services, including Agent Arts and New Bay, and the impact of their initiatives on social behaviour patterns
- Mobile search models and trade-offs - assess the possible partnerships for this space and which would be most suitable for your company
- Business models - benefit from company profiles and unique executive interviews with players including 4Info, Action Engine, FAST, MOOOBL, and Nokia, highlighting their strategies and business model preferences: do FAST's white label offerings pose a threat to established mobile industry players? Is Nokia's strategy for embedding content and search services on the handset paying off?
Key Issues Addressed
- What are the optimum business models for succeeding in mobile search & discovery?
- What are the business benefits of enhancing content search & discovery through personalization?
- Why is recommendation a critical ingredient in the capabilities mix going forward?
- What are the barriers to a successful mobile search & discovery implementation and how can they be avoided?
- Who is best placed to deliver search & discovery?
- What do I need to do to overcome the bottleneck of choice in mobile content and services?
Countries / Sectors / Companies covered
- 4Info
- Action Engine
- FAST
- MOOOBL
- Nokia
Who should read this report
- Mobile operators
- Media and Entertainment companies
- Service providers
- Handset and device manufacturers
- Search aggregators
- Global and location based brands
- Content providers
- Content Aggregators
