Advertising on mobile phones is expected to boom over the next five years, creating a market worth more than $11.3bn (£6bn) annually, with consumers persuaded to accept adverts on their handsets by the offer of free content such as TV channels, games and music
Key Coverage
The report analyses a number of case studies from major companies that have been using mobile advertising to promote products.
The popular Toyota/MobiTV campaign
MobiTV and Toyota Jeep's Mudd Family mobile advertising campaign which pooled an incredible 750,000 visitors to their full length made for mobile feature length TV channel commercial
Other case studies that are also included into the report are:
- Canon sponsorship of 3's world cup content
- Peugeot cross media TV campaign
- Vodafone Summer gigs
- Walkers Crisps and iPod
Market Data
Key questions answered in this report
- What trends are driving mobile advertising?
- Who is best placed to make a profit from mobile advertising?
- Are the consumers willing to accept mobile advertising, and what are the best advertising delivery methods for the consumer
- What business models are operators using to increase mobile advertising on their portals
Forecasts
Mobile Advertising Forecasts 2006-2011
- Global mobile advertising spend
- Total mobile subscribers
- Worldwide regional totals: Java and BREW handsets
- Worldwide handset features roadmap
- The proportion of global mobile entertainment revenues expected to be generated from mobile advertising
- Importance of mobile advertising techniques in 2011
- Mobile advertising as a revenue generator in 2011
Key Issues Addressed
- Mobile advertising campaigns by delivery type/technique
- The value of useful operator subscriber data
- Case Studies of mobile advertising campaigns
- Changing regulatory initiatives in Europe, and the potential impact o mobile advertising
- On-line advertising business models and potential advertising business models
Countries / Sectors / Companies Covered
3, M-Spatial, Abaxia, Nike, Action Engine, Orange, Admob, Peugeot, Amobee Media Systems, Pitch, Bharti Airtel, Screen Tonic, Coca-Cola, Sk Telecom, Docomo, Sponge, Enpocket, Sprint, Flytxt, Telefonica Moviles, Google, The Travel Channel, Hpertag, T-Mobile, Infospace, Toyota, I-Tagg, Virgin Mobile, Jingle, Vodafone, Macdonalds, Widerthan, Microsoft, Yahoo
Who should read this report
- Media Brands and content providers
- Advertising agency
- Content aggregators
- Global and location based brands and advertisers
- Mobile Operators
- Search aggregators
- Technology providers
