MIM is without doubt the next evolutionary step for mobile messaging. The factors that are driving user interest in the service are however more unique than those than drove SMS
This report is essential reading for all participants in the MIM value chain; it clearly outlines the strategies that have already been trialled and the new strategies that are being embraced as part of the MIM evolution
Key Coverage
- What are the main reasons for mobile operators offering instant messenger
- What mobile operators' concerns
- What is the value of mobile instant messenger as an additional message generating service to the operator
- How are operators approaching mobile instant messenger
- How do operators' mobile instant messenger strategies' differ according to region
- What impact will the GSMA's personal IM initiative have on mobile instant messenger deployment worldwide?
Market data
Mobile operator strategies; learn what the strategies which mobile operators are undertaking and why
Mobile instant messaging business models: asses the potential strategies available to adopt in your current and future business strategy
Enabling technology: Examine the technologies which make mobile instant messaging possible. Operating systems and user interfaces, and how they impact the uptake of mobile instant messenger. Embedded versus downloadable MIM clients - impact on take up
Key issues addressed
- Mobile operator strategies
- Interoperability and interconnect issues
- Business models
- Mobile advertising
- Enabling technology
- Future roadmaps
Countries/Sectors/Companies covered
- AOL mobile
- Agile mobile
- Argos
- Bouyygues Telecom
- Cell C
- Cingular Wireless
- Colibra
- e-buddy
- GSMA
- Jumbuck
- Microsoft
- Mixit
- Miyowa
- Mobinil
- Neustar/Followap
- Nokia
- Orange UK
- Oz Communications
- PICA
- StarHub
- Tencent QQ
- T-Mobile US
- T-Mobile Europe
- Turkcell
- Verizon
- Vodafone Group
- Yahoo
Who should read this report?
- Mobile network operators
- Fixed line telecom operators
- Fixed line instant messaging providers
- Mobile instant messaging providers
- Advertisers and media brands
- Device and component manufactures
- System integrators
- Consultants and industry analysts
