The ultimate report providing in-depth intelligence on mobile music in this expanding sector.
Now in its 5th edition Mobile Music provides forecasts to 2012 together with thorough descriptions of all the different ways music is used via the mobile. The report discusses and concentrates on the market dynamics that are at play across different regions and gives a clear insight into reasons for growth and decline across the industry.
Key questions and topics addressed in this report:
- Gain valuable insight into the growth and decline of key content segments and what is driving these changes
- How important are ringback tones to the mobile music industry and how can the European markets imitate the success seen in Asia?
- What are the hurdles that stand between mobile music and revenues that will rival the online stores?
- Sideloading and piracy – just how big an impact are these having on the bottom line?
- Pricing is key to the growth of mobile music, but what has been shown to capture user interest and what has left them cold?
- What is the real impact of the iPhone on the mobile music industry?
- Ringback tone growth is stifled in Europe, but do off-portal services hold the key to unlocking revenue?
Key forecasts from 2007-2012
This invaluable information has been produced by Informa Telecoms & Media’s expert forecasting team and will enable you to base your decisions on the most comprehensive and reliable market forecasts available.
Forecasts include:
Revenues and users for the following key segments:
- Ring tones
- Ringback tones
- Streaming
- Full-track downloads
Testimonials
“Ringback tones are starting to surpass the revenues from more established content types, but the European operators seem content to let this pass them by and concentrate on unproven subscription services”Source: Author, Dan Winterbottom, Mobile Music
