Day One Wednesday 29th November 2006
Assessing the Business Models and Market Value Chain for Wi-Fi Cellular Convergence
Registration and coffee
8.30
Speed networking
9.00
Your opportunity to get to know your peers before
the start of the conference and set a relaxed and informal atmosphere
Chairman's opening remarks:Assessing the Business
Case for Wi-Fi - Cellular Convergence
9.15
- What is the role of Wi-Fi - Cellular Convergence in the development of the wider communications market?
- What is the business case for deploying Wi-Fi - Cellular convergence services?
- How are new entrants changing the mobile marketplace?
- Will carriers survive the competition created by convergence,and how will they adapt?
- Examining the status of Wi-Fi - Cellular Convergence activity in Europe,,and the lessons that can be learnt for the American market
- Jon Arnold, Principal, J Arnold & Associates
Evaluating the Business Opportunities of Wi-Fi - Cellular Convergence for the Different Players in the Communications Value Chain
Market overview:What is the Market for Wi-Fi - Cellular Convergence and How Can the Different Players Capitalize on it?
9.45
MARKET OVERVIEW
- Examining the current trends that are driving convergence,and the place of Wi-Fi - Cellular Convergence within this market
- Evaluating the business opportunity for service providers: market segments,data vs voice
- Understanding the user perspective:
- What are consumers' needs in terms on convergence communications?
- What are the requirements of the Business/Enterprise market?
- Preparing for the challenges of implementing convergence and developing appropriate solutions
- John Green, Wireless Industry Partner, BusinessEdge Solutions
WISP: What New Business Propositions Can WISPs Offer within Wi-Fi - Cellular Convergence?
10.15
- Examining the position of WISPs in the emerging Wi-Fi - Cellular convergence market:are they in a strong place to take advantage of new revenue opportunities?
- Is it possible to maximize the wireless VoIP opportunity through Wi-Fi only?
- How can WISPs enter the Wi-Fi - Cellular convergence market: partnering with cellular carriers or launching an MVNO
- How can WISPs differentiate their offering in convergence: voice,data,location - based services
- Examining Wayport ’s positioning in the Wi-Fi - Cellular convergence market and how it has managed the convergence opportunity.
- Dan Lowden, VP of Business Development and Marketing, Wayport
Coffee Break
10.45
Looking Beyond Wi-Fi: Will WiMAX Replace Wi-Fi in the Development of Wireless-Cellular Convergence?
11.15
- What potential applications can be delivered with WiMAX more cost effectively than with other substitute technologies?
- Examining the potential business models for delivering new telecom services with WiMAX
- What types of players are best positioned to deliver innovative propositions using WiMAX?
- What are the opportunities and implications of these new business models to the existing telecom providers,internet and media players?
- Hamilton Sekino, Partner, DiamondCluster International
Who Will be the Winners and Losers of the Wi-Fi - Cellular Convergence Opportunity?
11.45
PANEL DISCUSSION
- How can cellular carriers benefit from Wi-Fi - Cellular convergence and not see it as a threat?
- What are the potential gains in convergence for other players:WISPs,content providers,handset manufacturers?
- What impact will Wi-Fi - Cellular Convergence have on the telecom value chain in the long term?
- How will the deployment of WiMAX impact Wi-Fi - Cellular Convergence?
Panellists
- Jeff Thompson, President & COO, Towerstream
- Chris Rittler, Vice President of Business Development, Tropos Networks
- Whitey Bluestein, Strategic Advisory Services, Bluestein & Associates
Networking Lunch
12.30
Using Wi-Fi - Cellular Convergence to Develop a Content Offering With Convergent Multimedia Devices
1.50
- Examining the business case for developing a web-based offering
for music, videos and pictures
- in what way is the offer innovative?
- who are the target customers?
- how to price the service
- Delivering the service over broadband,Wi-Fi and cellular:implementing the technology and developing partnerships to make it work
- Developing multimode devices and smartphones to enable the services to be used on the move
- What is the expected uptake for the service and the timescale for ROI?
- Whitey Bluestein is Chief Strategist for a new multimedia service scheduled to launch in the Fall - name to be announced
Developing a convergent communications offering that attracts customers and maximizes profits
Meeting Enterprise Market Needs for Convergence On Campus
2.20
CARRIER
- Defining Convergence for the business market
- Understanding enterprise market needs for converged communications
- Examining the opportunities for mobility to close critical need gaps in the enterprise market
- Expanding the opportunities for new services through a vertical
market approach to:
- Focus on industry needs
- Deliver voice services at competitive prices to replace or integrate with wireline
- Develop innovative data services for productivity
- Evaluating the technical options to meet the gaps and opportunities
Panellists
- Dorene Weiland, Director - Business Development, Custom Network Solutions, Sprint Business Solutions
Determining the Types of Services that Can Be Developed with Wi-Fi - Cellular Convergence and Forecasting Customer Requirements
2.50
- Forecasting individual customers'requirements in the development
of Wi-Fi - Cellular converged services:
- will customers use the Wi-Fi services from the home or on the move?
- will the services be used when roaming?
- What are the respective roles of data and voice in the development of Wi-Fi - Cellular services?
- Developing an attractive consumer offer that includes VoWi--Fi:
- offering seamless Wi-Fi -Cellular services
- offering bundles of services without seamless handover
- Marketing the services to the end-users:what are the unique selling points?
- Andrew Cole, President, CSMG Adventis
Coffee Break
3.20
CASE STUDY: Developing Profitable Wi-Fi - Cellular Convergence Services for MVNOs
3.50
- Examining the requirements of developing an MVNO partnerhsip with
a carrier:
- developing a partnership that is mutually beneficial
- ensuring the MVNO will not cannibalize the host carrier's customer base
- negotiating the terms of the partnership:wholesale costs,services,terms of contract
- Why is the MVNO model suitable for the development of convergence? Assessing business models,implementation costs,and service opportunities
- What types of services can be developed to offer an attractive convergent offering and generate profits?
- Craig Gosselin, Chief Marketing Officer, Newstep Networks
Avoiding Price Wars and Developing Optimum Packaging Strategies to Maximize ARPU from Converged Services
4.10
- To what extent will Wi-Fi - Cellular convergence start a price war between cellular carriers and wireless VoIP providers?
- What are the strategies for carriers to remain competitive if they choose not to provide Wi-Fi services or Wi-Fi - Cellular convergence?
- Developing an attractive pricing and packaging strategy for Wi-Fi
Cellular converged services (voice and value-added data services):
- Subscriptions vs.pay-per-use
- Transaction charges vs.walled garden
- Managing the cannibalization effect
- Managing the profitability of third--party content partner relationships
- Highdeal representative
Establishing How to Market Convergence to Maximize Service Uptake
4.50
GROUP DISCUSSION
This session is designed to give attendees the opportunity
to share their experiences and brainstorm new ideas.They will separate
into small groups to discuss how to market convergence offerings. At
the end of the session, each group will report to the conference audience.
The following questions will be covered:
- To what extent are customers aware of the Wi-Fi -Cellular convergence proposition?
- Will customers expect seamless handover between networks or will they be willing to use the two networks in different ways?
- How can the various players in the value chain educate customers on the opportunities created by convergence?
- What will be the key attraction for customers to take up converged
services:
price,services,convenience?
End of Day One and Networking Drinks Reception
5.30
Day Two Thursday 30th November 2006
Determining the Technological Requirements, Costs and Timescale for the Development of Wi-Fi - Cellular Convergence
Registration and coffee
8.45
Chairman's opening remarks
9.15
- Tammy Parker, Principal Analyst - North America, Informa Telecoms & Media
Implementing a Wi-Fi - Cellular Convergence Offering that FulfilsCustomer Expectations
9.20
SERVICE PROVIDER
- Evaluating the limitations of cellular and Wi-Fi and getting the best out of both worlds in the implementation of convergence
- Building WiFi/WiMAX networks that comply with Dual Mode Service (DMS)
- Examining the technical considerations for cellular networks to embrace DMS
- Resolving the issues most commonly faced by customers when using new converged services: power consumption, signal strength, smartphone OS, handset cost
- Leo Chan, Director of New Business Development, PowerNet Global Communications
Evaluating the Technologies Available to Achieve Implementation of Wi-Fi - Cellular Convergence
Examining the Business Cases and Technical Challenges of Using SIP/UMA to Deploy Wi-Fi - Cellular Convergence
10.20
UMA/SIP
- What are the pros and cons of SIP and UMA in the development of a convergence offer for carriers?
- Examining the operational deployment of SIP for CDMA and GSM operators
- What is the roadmap for developing a CDMA--compliant version of UMA?
- Developing an attractive convergence offering using SIP and UMA:
- what types of services can they enable?
- what are the available handsets and how much do they cost?
- Steven Shaw, Director of Marketing, Kineto Wireless
Coffee Break
10.50
Achieving Seamless Handover in the Provision of Wi-Fi - Cellular Convergence Services
11.20
- What are the carriers' and customers' requirements in terms of
seamlessness:
- is seamless handover necessary?
- is it worth the cost of implementation?
- is seamless access to applications more relevant to the end-user than seamless voice handover?
- What are the technical challenges of delivering seamlessness of
communication through Wi-Fi -Cellular convergence:
- enabling smooth handover between networks
- managing dual technologies in the handset
- Assessing the specific challenges of managing handover for voice: QoS, limits on delay, jitter and packet loss
- Managing the high volume of traffic on WLANs created by convergence: supporting additional levels of security and equipment from a variety of vendors
- Peter M.Paglia, VP Business Development, Cellular and Broadband Wireless Solutions, Azimuth Systems
Overcoming the Technological Challenges of Deploying Wi-Fi - Cellular Convergence
11.50
CASE STUDY
- Understanding the carrier's objectives in the deployment of Wi-Fi Cellular convergence,and choosing the most suitable technology
- Evaluating the pros and cons of each technology solution with regards to the carrier's network capabilities and future plans
- Determining the most cost-effective way to deliver convergence to maximize ROI
- Bringing together a team that can work on both the cellular and wireless ends of the network
- Mark Rowland, IBB Consulting
Panel discussion: How Important are QoS and Handover Issues in the Development of Wi-Fi - Cellular Convergence?
12.20
PANEL DISCUSSION
- What level of service are customers expecting from a converged offering?
- Evaluating how accepting customers will be of call dropouts
- Is seamless handover necessary in a Wi-Fi - Cellular convergence service?
- How much investment is required into making the service faultless, and is it worth it in terms of ROI?
Panellists
- Leo Chan, Director of New Business Development, PowerNet Global Communications
- ...and other panellist to be confirmed
Networking Lunch
1.00
Comparing Wi-Fi with WiMAX and Alternative Technologies in the Deployment of Convergence
What Are the Latest Developments in Standards Development and Wi-Fi CERTIFIED programs in support of Wi-Fi - Cellular Convergence?
2.20
WI-FI ALLIANCE
- Understanding the Wi-Fi Alliance's role in the development of Wi-Fi standards, and its impact on convergence
- What are the requirements from new Wi-Fi standards in the implementation of Wi-Fi - Cellular convergence: usability, reliability, handset capabilities
- Examining the development of the IEEE 802.11n standard for next-generation
Wi-Fi:
- bringing together carriers,telecom network vendors and handset manufacturers as well as its traditional laptop and IT equipment players
- developing a standard that will support the fast delivery of new services
- enabling the certification of more complex devices
- What is the timescale of deployment of next generation Wi-Fi and will it be able to compete with other technologies such as WiMAX?
- Ian Sherlock, Director of WLAN Product Management, Texas Instruments, and Member of the Board, Wi-Fi Alliance
Examining the Development of Wimax in the US and the Market Opportunities it Creates Compared to Wi-Fi Technology
2.50
- Comparing the benefits of Wi-Fi and Wimax in the development of convergence:
- what is the level of coverage offered by both standards?
- what are the technical benefits and challenges of converging cellular with Wi-Fi and WiMAX?
- What is the timescale of Wimax deployment in the US, and what are the spectrum requirements?
- How does Wimax deployment impact the case for Wi-Fi as the technology of choice for convergence?
- Chris Rittler, Vice President of Business Development, Tropos Networks
Coffee Break
3.20
Which Technologies Will Be Predominant in the Future Convergent Market?
3.50
GROUP DISCUSSION
In this session attendees will separate into small
groups to discuss the benefits and challenges of the various technologies
available to develop convergence. The following questions will be covered:
- Will Wi-Fi be the dominant interface for convergence in the long-term?
- What is the potential role of next-generation bluetooth in the development of convergence, and which markets is it most likely to be used for: home, enterprise, public?
- At what stage will WiMax become a serious contender to Wi-Fi in the development of converged services?
- Can these technologies be used together to develop comprehensive services for convergence?
Assessing the Challenges Created by Security Threats in Wi-Fi - Cellular Convergence and Developing Strategies to Overcome Them
4.30
CASE STUDY
- Evaluating the security threats posed by the development of Wi-Fi
- Cellular converged services:
- protecting personal information
- avoiding fraud
- avoiding viruses and malware
- What are the pros and cons of the different approaches to security for Wi-Fi - Cellular convergence?
- What are the respective roles and responsibilities of the different players along the convergence value chain: cellular carriers, Wi-Fi providers, handset manufacturers?
- How important is it to educate customers on security in convergence,and what are the optimum strategies to maximize customer awareness?
- How should emergency services and lawful intercept be handled?
- Managing the authentication conundrum process and challenges:
- what networks should be authenticated to?
- what visibility should the end-user have to network authentication?
- what are the security risks associated with multiple network authentication?
- how can authentication material stay synchronized across multiple networks?
- Albert Lew, Senior Product Manager, Acme Packet
End of Day Two
5.00
Day Three Friday 1st December 2006
Dual-Mode Handsets: Optimizing Devices to Encourage Uptake of Wi-Fi – Cellular Convergence
Registration and coffee
8.45
Chairman's opening remarks
9.15
- Dean Bubley, Managing Director, Disruptive Analysis, UK
Assessing the Availability and Attractiveness of Dual-Mode Handsets
Examining How Carriers Can Successfully Integrate Handsets into their Convergence Strategy
9.30
CARRIER
In this session attendees will separate into small
groups to discuss the benefits and challenges of the various technologies
available to develop convergence. The following questions will be covered:
- Evaluating how critical the choice of handset is to maximize the
uptake of Wi-Fi - Cellular convergence:
- is a wide choice of handsets necessary to launch Wi-Fi -Cellular converged services?
- should carriers offer Wi-Fi-only handsets as well as cellular and dual-mode handsets as part of their offering?
- How much are consumers prepared to pay for dual--mode handsets?
- Should carriers subsidize dual-mode handsets and how can they determine the necessary investment?
- Awaiting final confirmation
Examining the Technical Challenges and Commercial Strategies for the Delivery of Dual-Mode Handsets to Consumers
10.00
HANDSET MANUFACTURER
- Examining the current availability of dual-mode handsets in the
market:
- who are the main manufacturers?
- who are the handsets targeted to?
- what are their main features,advantages and weaknesses?
- Evaluating the technical challenges of developing performing dual-mode handsets:handover,radio performance,power consumption,interference, roaming
- What are the opportunities in developing other types of devices using convergence: gaming,music, laptop cards?
- How can handset manufacturers and carriers/service providers work together to develop devices that maximize the uptake of Wi-Fi - Cellular convergence?
- Jinsung Choi, Vice President, LG Electronics, Korea
Understanding Enterprise Customers Requirements to Develop Attractive Dual-Mode Handsets
10.30
- Understanding customer requirements from Wi-Fi - Cellular convergence to find out what type of device they will use
- Is there a market for a data-only convergent device?
- What features and functionalities are required from a dual-mode handset?
- What are the specific requirements of enterprise users for dual-mode handsets?
- How can carriers encourage uptake of dual-mode handsets: are subsidies necessary?
- David Hattey, President & CEO, FirstHand Technologies
Coffee Break
11.00
Assessing the Key Applications and Functionalities that Will Enable the Commercial Success of a Dual-Mode Handset
11.30
PANEL DISCUSSION
- What are the handset requirements from different groups of customers: enterprise,home users,roamers
- What are the key functionalities that a handset needs to facilitate usage and encourage uptake of new services?
- How many handsets should a service provider offer to encourage uptake of convergence services?
- How important is the price in the development of a handset portfolio?
Panellists
- Jinsung Choi, Vice President, LG Electronics, Korea
- ...and other panellists to be confirmed
Understanding the Technical Requirements to Develop Dual-Mode Devices
Understanding the Requirements to Develop VoWi-Fi Handsets that Meet Customer Needs
12.00
- What are the implications of using Wi-Fi for voice services in terms of business models and handsets?
- Enterprise vs.consumer markets:what are the customer requirements in terms of voice services and handsets?
- Examining how technology and standards trends for Wi-Fi telephony impact the service provider's handset offer
- How will the Wi--Fi phone facilitate the evolution to Wi-Fi – Cellular convergence?
- Examining Spectralink 's portfolio of W-VoIP handsets and how they fit specific customer segments' needs
- How does the Wireless VoIP phone fit alongside dual--mode handsets?
- Ben Guderian, Market Strategies & Industry Relations, SpectraLink Corporation, Korea
- And other panellists to be confirmed
Networking Lunch
12.30
Examining How Carriers and Service Providers Can Partner with Handset Manufacturers to Manage the Commercial Requirements of Developing Dual-Mode Devices
1.45
PANEL DISCUSSION
Participants will separate into groups to assess
how carriers,service provider and handset manufacturers can work together
to deliver devices that answer customers' needs.The following topics
will be discussed:
- Optimizing the partnership between the manufacturer and the carriers/service providers in developing a dual-mode handset:how much input does the carrier have in the design?
- Evaluating the importance of the features in developing an attractive handset
- Ensuring the handset are easy to use to encourage uptake of new service
Optimizing the User Interface to Enable Easy Use of Converged Services
2.00
- Assessing the technical requirements to take into account when developing the handset 's user interface
- Examining how customers will use their dual-mode handsets to understand how to optimize ease-of-use
- Determining which features to highlight on the user interface to facilitate usage
- Working with the carrier or service provider to develop the look and feel of the user interface
- Donovan Jones, President and Chief Operating Officer, Counterpath
Optimizing the Chip to Develop Reliable,Cost-Effective Dual-Mode Handsets
2.30
- What are the main challenges faced in developing chips for multi-standard devices?
- Evaluating the different silicon strategies in the development of a dual mode handset:single chip or other types of partitioning
- What are the optimum strategies to reduce manufacturing costs of developing chips for dual-mode handsets?
- Examining how service providers can manage the technical challenges of combining WLAN and cellular in a handset
- Mike Yonkers, Director of Technology Strategy, Texas Instruments
Coffee Break
3.00
Ensuring Security of Dual-Mode Wi-Fi – Cellular Devices
3.20
IN-DEPTH BREIFING
This session will enable participants to take an
in-depth look at the security issues related to dual-mode devices. With
a mix of analysis, case studies and audience interaction, you will learn
the best practices of developing an effective security strategy for
dual-mode devices.
- Understanding the new security issues created by dual-mode devices:malware, viruses,fraud
- Evaluating under which circumstances device security management is more effective than network security management
- Developing authentication processes to ensure secure access to the network
- Examining the specific requirements of dual-mode device security for enterprises
- Robert Mahon, Chief Technology Officer, Netrake
Closing Remarks and End of Conference
4.20
