i-mode

Operator Strategy to Drive Data ARPU

Published: March 2007

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Authors

Michael Newlands
Analyst

Michael Newlands is a freelance partner of Informa Telecoms & Media He has been a journalist for 30 years and has lived and worked in Africa, the Middle East, the… [more]

As of September 2006, 47 million of the Japanese market leader’s 52 million cellular subscribers were i-mode subscribers – a staggering 90% of the potential market.

The report details individual operator’s plans for launch and how these have evolved to capture market share and to keep i-mode a compelling prospect in the face of strong competition.

Key Coverage

Detailed statistics for i-mode growth outside of Japan

Critical analysis and comparisons to competing services.

Importance of handset quality,

Services of i-mode detail

Future outlook, along with recommendations.

Market Data

When the i-mode Internet browser service was launched in Japan in February 1999 by NTT DoCoMo it was a resounding success. This was in stark contrast to the inferior WAP browser services being launched in Europe at the same time, and which on the whole were a dismal failure. In the ensuing seven years, i-mode has gone from strength to strength in its home market.

Key Issues Addressed

What are the key criteria to making i-mode a success outside of Japan?
Which operators have seen success through i-mode, which have yet to see returns and which have given up entirely on the service?
Is it possible for i-mode to coexist with other similar services from within the same operator and if not, why not?
To what do those from inside the i-mode operators attribute their success and how do they see the service evolving?
What is the future of i-mode outside of Japan?

Countries / Sectors / Companies Covered

Base
Bouygues Telecom
Cellcom
Cosmote
Cosmote
E-Plus
FarEasTone
GloBul
Hutchison Essar
Hutchison Telecom
KPN
NTT DoCoMo
O2 Germany
O2 Ireland
O2 UK
OAO Mobile TeleSystems
Smart Telecom
StarHub
Telefonica Moviles
Telstra Corp.
Wind

Who should read this report

Mobile network operators
Fixed line telecom operators
Fixed line instant messaging providers
Mobile instant messaging providers
Advertisers and media brands
Device and component manufactures
System integrators
Consultants and industry analysts

Pricing Information

i-mode: Operator Strategy to Drive Data ARPU - Single Paper Copy	GBP 1250 USD 2250 EUR 1875
i-mode: Operator Strategy to Drive Data ARPU - Single PDF Licence	GBP 1875 USD 3375 EUR 2813
i-mode: Operator Strategy to Drive Data ARPU - Single PDF Licence + Paper Copy	GBP 2500 USD 4500 EUR 3750
For multi-user licenses please contact our customer service team on +44 (0)20 7017 5537 or email telecoms.enquiries@informa.com