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Day One Tuesday, 14th March 2006
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08.30 Registration and Coffee
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09.00
| Speed Networking
A chance to get to know your peers before the start of the conference.
Chairperson: David Kerr, Vice President, Global Wireless Practice, STRATEGY ANALYTICS
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09.15
| Global Content Revenue Strategies: Transforming "Walled Gardens" into a "Trusted Universe" - Interoperable and Convergent DRM for the Future Markets
- Update on OMA DRM 2
- How can seamless availability of content be ensured in the future
- The OMA's vision for a connected, standardized consumer electronics environment
Speaker: Willms Buhse, Vice Chair, Open Mobile Alliance (OMA) and Member Executive Committee, Coremedia
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09.45
| Multimedia Handsets - The Operator Perspective
Speaker: Camilla Budelli, Head of Terminal Strategy and Management, Vodafone |
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Realising Seamless Media Mobility Across Connected Devices
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10.15
| Mobile Handset and Consumer Electronics Device Convergence – What Will Future Devices Do for their Users?
- How can “Simplexity” be applied to provide a joyful total user experience?
- How can we make a compelling value proposition for rich media devices?
- Which technologies would enable seamless connectivity and access in the smart and connected environments to delight the consumer
- Is there a limit to the swiss army knife convergence of multimedia functionality? Where are we heading and what could be the options?
Speaker: Anuraj Gambhir, Director, Technology Marketing & Industry Relations, BenQ-Mobile
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10.45
| Digital Convergence Enabling New Multimedia Experiences
- Expanding video services beyond the streaming with Mobile TV broadcasting
- Recording high quality personal videos
- Mobile music devices for different use cases
- Home media networking enabled by WYLAN and UPnP
Speaker: Jussi Wacklin , Senior Manager, Technology Marketing, Nokia
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11.15 Networking Break and Exhibition Visit
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11.45
| Panel Discussion: Which Devices Do We Need to Make Multimedia Content sell?
- Are the available 3G multimedia handsets sufficient for operator's requirements?
- How can Handset manufacturers make services easily accessible on the handset?
- Best practice in cultivating the multimedia service revenue
- Which mobile services are going to sell - Mobile Music, TV, Multimedia Messaging?
Moderator: David Kerr, Vice President, Global Wireless Practice, Strategy Analytics
Speakers: Willms Buhse, Vice Chair, Open Mobile Alliance (OMA)
Anuraj Gambhir, Director, Technology Marketing Industry Relations, BenQ-Mobile
Chris Goswami, Product Management Strategist, Opemnwave
Jussi Wacklin , Senior Manager, Technology Marketing, Nokia
Camilla Budelli, Head of Terminal Strategy and Management, Vodafone
Eero Kaikkonen, President and CEO, Hantro
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Using Internal and External Storage to Optimise Protected Media Access
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12.30
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Integrating Security and DRM into the Memory Card Hardware to Make Content Mobile Across Different Multimedia Devices
- Why is mobile content not portable? And what does the consumer want?
- Expanding on the mobile subscription model through TrustedFlash/Gruvi
- The best type of DRM for portable subscriptions
- Handset design requirements for TrustedFlash/Gruvi
Speaker: Pedro Vargas, Director Mobile Entertainment, Sandisk Corporation
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13.00
| High-Density NAND Storage in Handsets: Analysing the Options
- Memory technologies: processes, single-level cell vs. multi-level cell, NAND Vs. NOR
- Focus on NAND architectures: raw NAND, NAND+controller
- NAND-based memory system options: embedded, high-density SIM cards, memory cards
- Memory upgrade: hardware, OS and CPU compatibility issues
Speaker: Francois Kaplan, AVP Technical Product Marketing, M-Systems
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13.30
Networking Lunch and Exhibition Visit
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14.45
| Panel Discussion: What is the Future of Mobile, Service and Storage Connectivity? Can We Enable Connectivity Between Devices?
- Will recent file-swapping rulings raise the bar for mobile operators' mobile music offering?
- How are the fast download-capabilities of 3G going to influence mobile music consumption?
- Will the hard drive of flash memory phones succeed?
- User Experience - How easy does mobile music have to be?
- How close to the iPod will handsets have to get to be successful in mobile music?
Moderator: David Kerr, Vice President, Global Wireless Practice, Strategy Analytics
Panellists: Wilms Buhse, Vice Chair, Open Mobile Alliance (OMA)
Francois Kaplan, AVP Technical Product Marketing, M-Systems
Pedro Vargas, Director Mobile Entertainment, Sandisk Corporation
Erkki Tiihonen, Senior Manager, Technology Marketing, Nokia
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Audiovisual Design Innovation for a New Game, Video and Music Experience
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15.30
| Virtual Displays for Mobile Multimedia Applications
- What is a "virtual display"?
- Their relevance for mobile multimedia applications
- The technology of virtual displays
- Overcoming barriers to adoption
Speaker: Ian Underwood, Co-Founder and Director of Strategic Marketing, Microemissive Dispalys (MED)
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16.00 Networking Break and Exhibition Visit
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16.30
| Handset Audio: Making the Mobile Sing
- Handset audio engine design and implementation considerations
- Audio file format support: MIDI, digital and beyond
- Audio quality factors and metrics: beyond the marketing hype
- Meeting audio application and service requirements
- The future of mobile audio: what's coming next?
Speaker: Jeremy Copp, Chief Sales Officer, Beatnik
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17.00
| How Will Applications and Services be Implemented on Multimedia IMS Handsets? - Unified Messaging, Video/Content Sharing, Multiparty gaming, (Video) conferencing and Combined/Blended Services
- How the evolution of mobile services has led to the rise of IMS.
- What is IMS? A brief overview of the architecture and which standard bodies are involved?
- What's the catch? Are there any concerns about IMS?
- Which handsets will be available to implement IMS Services?
Speaker: Rex Purnell, Senior Consultant, EMCC Software
Matthew Graham, Technical Specialist, EMCC Software.
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Chipset Innovation as a Driver for Mobile Multimedia
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| 17.30 |
Enabling Compelling Video Performance in Low Powered Feature Phones
- Delivering video quality on mass market feature phones with single-chip, low powered CPU, handset designs
- Price and long battery life vs. higher video quality - the trade-offs
- Transferring content between home TV and mobile devices – downscaling higher resolutions
- MPEG-4, H.264 and VC-1 will all co-exist – the handset needs to support all of them so that the customer does not have to choose
- Incorporating dedicated multi-format video acceleration into the baseband processor with high performance and high resolution while maintaining costs
- Improving the playback quality further and overall user experience by incorporating post-processing features to remove coding artefacts and ad functionality
Speaker: Eero Kaikkonen, President and CEO, Hantro
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18.00 Close of day one
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Day Two Wednesday, 15th March 2006
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08.30 Coffee and Refreshments
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Chair:
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Mark Paxman, Managing Consultant, PA Consulting
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Developing Chipset Design Architectures for Faster Time to Market and Lower Power Consumption
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09.00
| 09.00 Wireless Handset Design Challenges
- The increasing demand for multimedia on the handset and the implications on applications processing, modem support, battery life and mobile security
- Balancing laptop-level productivity with mobile entertainment
- Live digital TV on the handset – a closer look at integrating DVB-H broadcast technology
Speaker: Bryce Johnstone, OMAPTM Developer Network Manager, Texas Instruments
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09.30
| Power and Stamina in Multimedia Applications
- ARM technology-based solutions for multimedia processors
- Wireless devices running computationally-intensive multimedia applications such as digital video broadcast and videoconferencing
- Smart Speed Architecture: achieving system parallelism for ultra-low poor consumption
- Image Processing techniques for a sustained, high quality mobile video experience
- High Speed USB On-The-Go
- Security Architectures
Speaker: Berardino Baratta, General Manager, Multimedia Applications Division, Freescale Semiconductor
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10.00
| The Challenges of Multimedia Chipset Integration
- Multimedia delivery challenges in hardware/software
- How to deliver maximum efficiency on available silicon
- Achieving maximum power performance
- The interaction between multimedia and device services now and in the future
- How will multimedia delivery evolve?
- Single vs. Multi - CPU architecture
Speaker: David McTernan , Product Marketing Director, TTPCom
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10.30
| Analysing Mobile Chipset Integration Strategies for Multimedia Phones
- Handset complexity grows exponentially - can chipset manufacturers keep up?
- Multi-Radio chipsets - what is the best integration strategy?
- Moore's law vs. features x data rate - who wins the integration game?
- Ultra low cost multimedia chipsets - how low can you really go?
- Case study - Multi radio blue tooth and Wifi
Speaker: Raj Gawera, Vice President, PUMA Platform Development, UbiNetics, a Cambridge Silicon Radio Division
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11.00 Networking Break and Exhibition Visit
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11.30
| Interactive Panel Discussion: Multimedia Chipsets Choices -
Dedicated Processors vs. Single Processor Architectures
- Each medium comes with its dedicated processors and accelerators - (TV, Music, IM) increasing the BoM, the footprint and power consumption.
- Which are the most viable chipset options for the future?
- The role of the chipset manufacturer in the value chain
- What Time to Market improvements can be achieved through multimedia reference designs?
Moderator: Mark Paxman, Managing Consultant, PA Consulting
Panellists: Berardino Baratta, General Manager, Multimedia Applications Division, Freescale Semiconductor
David McTernan, Product Marketing Director, TTPCom
Raj Gawera, Vice President, PUMA Platform Development, Cambridge Silicon Radio
Bryce Jonhstone, OMAP™ Developer Network Manager, Texas Instruments
Eero Kaikkonen, President and CEO, Hantro
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12.15
| The Importance of Customized Handsets for Improving Services Experience. An Operators Perspective
- Handsets customization evolution
- Operator branding terminals
- WAP/MMS and i-mode handsets convergence
- World Wide branding specification for Telefonica handsets
Speaker: Ana Bravo, Handsets Usability & Customization Responsible, Telefonica Moviles Espana
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12.45 Networking Lunch and Exhibition Visit
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Improving Handset Design and the Mobile Multimedia User Experience
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14.00
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Reality Check - A Holistic Approach to Learning How Real Users Interact with Mobile Multimedia and Converting this Insight into Designs that Inspire more Content Consumption
- Mapping the user experience of mobile multimedia usage
- Key anecdotes from alloy's in-depth user survey on mobile multi-media usage
- Systematic insight into the user experience details that really matter
- The innovation benefits of designers learning directly from users
- The implications of these insights on branding, device and design strategy
Speaker: Gus Desbarats, Chairman, Alloy Total Product Design
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14.30
| Can Converged Devices ever be as successful as Dedicated Devices?
- Carrier Driven Devices for an Optimal User Experience
- Intuitive ways of carrier direct marketing - Streaming and Push
- Combined browser and media player experience - Media Center
- Downloading and DRM 2.0 protection
- Messaging for a seamless user experience
- Can converged devices out-compete dedicated devices?
Speaker: Ola Larsen, Director Strategic Sales & Product Marketing, Obigo
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15.00
| Panel Discussion: What are the Challenges in Mobile Multimedia Handset Design and Usability
- What makes a good multimedia handset user experience different from the handsets customers have been using so far?
- Which Mobile Music download services are successful so far?
- Encouraging mobile media consumption on mobile handsets
- How can handset manufacturers and operators work together to design more customer-centric handsets?
- Can the iPod user experience be transferred to handsets?
Moderator: Mark Paxman , Managing Consultant, PA Consulting
Speakers: Ola Larsen, Director Strategic Sales & Product Marketing, Obigo
Neil Fletcher, Head of Future Device Technology and Platforms, O2 Group
Goran Svennarp, Vice President, Marketing , Obigo
Bill Pinnell, Multimedia, Games and Graphics Product Manager, Symbian
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15.45 Networking Break and Exhibition Visit
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Bridging the Gap between the Web and the Phone
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16.15
| Using Web Multimedia Standards for Mobile Multimedia
- Interactive mobile multimedia: Using Web Interaction Compound Documents (WICD)
- Do Rich Web Client Applications and Ajax work for creating compelling mobile applications?
- Will W3C's Mobile Web Initiative finally bring the Web to Mobile Customers?
Speaker: Chris Lilley, Chair of the SVG Working Group, W3C
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17.15
| Using Scalable Solutions to Improve User Experience and Customisable Uls
- The future of use experience
- Time to develop vs. time to market (TTM)
- Flash and SVG as enablers of UI personalisation
- Mobile stadards
Speaker: Matt Millar, Practice Director, Mobile and Devices, Macromedia
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17.15
| Web Avatars - Redefining Mobile Personalisation
- The Web Avatar Market Phenomena
- Extending the Avatar Success to the Mobile
- Klonies, Mobile Avatars, - Redefining Mobile Personalisation
Speaker: Tal Dagan, Assistant Vice President and Mobile Avatar General Manager, Comverse
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17.45 Close of Day Two
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Day Three Thursday, 16th March 2006
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08.30 Coffee and Refreshments
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Chair:
| Michael Dimelow
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Selecting the Right Mobile TV Technology to Ensure Quality and Efficiency of Service
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09.00
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Analysing Mobile TV Technology Choices
- Exploring the mobile TV business case
- Lessons from fixed digital TV
- Key metrics for mobile broadcast solutions
- Regulatory issues
- Mobile TV broadcast forecasts
Speaker: Dave McQueen, Principal Analyst, Informa Telecoms & Media
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09.30
| Requirements for Multimedia Handsets from an Operator's Perspective - How to Fulfil Customers Expectations Regarding Multimedia Services Through Handset Technology
- Integrative mobile TV experience
- Business model and market requirements
- What makes a good TV terminal?
- Why is content protection important?
- How can client application requirements be fulfilled?
Speaker: Reto Baumberger, Technology Expert, Multimedia Services, Swisscom Innovation
Klaus Pilz, Head of DVB Project, Swisscom Broadcast
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10.00
| MediaFLO - Offering Compelling Mobile TV Services with the Right Handsets
- Exploring mobile TV use cases
- Enabling mobile TV user experience
- Advantages of a dedicated mobile broadcasting network
Speaker: Omar Javaid, Senior Director, QUALCOMM MediaFLO
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10.30 Networking Break and Exhibition Visit
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11.00
| Network Challenges for Mobile Broadcasting
- Selecting the right technology
- Regulatory and commercial factors
- Meeting the customer expectation for choice and quality of services
- Ensuring interoperability of handsets and networks
Speaker: Paul Segar, CTO, National Grid – formerly part of Crown Castle |
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11.30
| Media Convergence in One Handset - T-DMB/S-DMB and DVB-H
- Overview of the Mobile TV ecosystem: The role of handset manufacturers
- Seamless access to different media formats in one Device: Interactivity and Connectivity
- The requirements of the new generation of mobile phones - Design, Functionality and Usability
- How important are features like fast access buttons? Have they really delivered usage increase in other services?
- What has been the consumer feedback from Korea on the first handsets & what are the critical lessons to learn
Speaker: Dr Anthony Park, Business Development, Samsung Telecommunication Europe
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12.00
| Interactive Panel Discussion: What Will Be the Most Successful
Standards Worldwide - DVB-H, MediaFLO or DMB?
- Mobile Video Downloads vs. Mobile TV
- Which are the best form factors to achieve mass market adoption?
- Which content formats are best suited to mobile user's needs?
- Is Latency still a problem?
Moderator: Michael Dimelow, Product Marketing Director, Silicon Business Unit, TTPCom
Panellists: Reto Baumberger, Technology Expert, Multimedia Services, Swisscom Innovation
Paul Segar, CTO, National Grid Wireless
Dave McQueen, Principal Analyst, Informa Telecoms & Media
Omar Javaid, Senior Director, QUALCOMM MediaFLO
Dominic Strowbridge, Director of Marketing, BT Movio
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12.45 Networking Lunch and Exhibition Visit
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Optimising User's Access to Content on the Handset
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14.00
| Enabling the User to Edit Videos and Mobile TV Content on the Mobile Handset
- Editing Videos on the Mobile Phone
- Which tools are essential to encourage mobile content usage?
- Processor requirements for mobile video applications
Speaker: Il-Taek Lim, President & CEO, Nextreaming
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Achieving Superior Video Quality to Enable Download and Streaming Services Today
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14.30
| Streaming - Achieving Superior Video Quality for Mobile TV
- An analysis of compression technology - The key to low bandwidth consumption and intelligent replay
- The key features of mobile streaming to enable a greater user experience for mobile TV
- The importance of the usage of a remote transcoder to make mobile TV less costly
Maintaining QoS despite latency and data hold-ups
- How much influence do codecs have and the QoE?
- Case-Study: Big Brother Mobile TV streaming in Sweden and Italy and horse racing in Hong Kong
Speaker: Connie Wong, CEO, Vidiator
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15.00
| The Impact of Multimedia Acceleration on Handsets and Content
- During 2006/2007 digital video and 3D graphics acceleration will be widespread on mainstream phones
- Review of typical mainstream 3D phone capabilities
- Innovative convergence technologies - exploiting what makes 3D phones unique
Speaker: Phil Aitkin, Director of Strategic Marketing, Handheld, NVIDIA Corporation
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15.30
| Interactive Panel Discussion: Application and Usability Innovation - How can we make Mobile TV Content Sell on Handsets?
- Do we need different devices for different content formats?
- Mobile TV users Experience Challenges
- Which applications can we use to make mobile content exciting?
- Will Users have a different dedicated devices or is the swiss army knife approach going to work?
Moderator: Michael Dimelow, Product Marketing Director, Silicon Business Unit, TTPCom
Speakers:
Klaus Pilz, Head of DVB Project, Swisscom Broadcast
Connie Wong, CEO, Vidiator
Peter van de Berg , Sales Director, Philips Software |
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16.15 close of day three
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