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Multimedia Handsets 06
Optimising Mass Market Handset Design & Technology to Generate Mobile Music, TV, Video and Multimedia Messaging Service Revenue
Next event - 20-22 March 2007, Amsterdam RAI, Amsterdam
Post-Conference Workshop
This workshop, led by Informa Telecoms &s;Media's experts David McQueen and Rupert Reid (the authors of the Mobile TV report) will introduce you to the market and through a truly interactive format, discuss issues you are facing in your companies every day.Each session will give you the chance to enhance your understanding and discuss the issues most important to you in at least 30 minutes of interactive discussion.
- Gain an understanding of mobile TV market trends, developments and issues, including network, regulatory, device and content issues - including forecasts through to 2010
- Unravel the complex business model
- Learn the relative strengths and weaknesses of the current mobile broadcasting technologies available - comparisons with cellular network offerings, including associated business cases for delivering content to consumers
- Find out what the issues are surrounding the implementation of mobile TV services and the associated business models
- Investigate consumer usage behaviour and content genre types
- Profit from Informa Telecoms &s; Media's independent forecasts and outlook
- Benefit from interactive discussion sessions with your peer group and the Informa Telecoms &s; Media handset experts
About the Presenters
David McQueen is a Principal Consultant with Informa Telecoms &s; Media (formally ARC Group) and is lead author of the Mobile TV: Broadcast and Mobile Multimedia report and the flagship Future Mobile Handsets report. He also co-authored the Mobile Applications Platforms and OS report and has contributed forecasts and research to many other strategic research reports. David holds a Masters Degree in Marketing and an Honours Degree in Econometrics and Mathematical Economics.
Rupert Reid is a Director and Senior Consultant with Informa Telecoms &s; Media, specializing in mobile applications and technologies. He has authored, edited and contributed to many strategic reports and consultancy projects across a variety of mobile segments, including Future Mobile Handsets, Mobile TV, Mobile Entertainment, Mobile Content &s; Applications, MVNOs, and EDGE. Formerly a commissioning editor with Financial Times Business, Rupert has presented at many international conferences.
- Overview of broadcast TV systems and standards
- Analysis of the digital TV market
- Assessment of current digital TV business models
- Informa Telecoms &s; Media Forecasts (International and Regional)
- Analysis of mobile broadcast network standards available worldwide, including DVB-H, DMB, ISDB-T and MediaFLO
- Evolution and roadmaps for broadcast and cellular network technologies
- Business models in the broadcast mobile TV industry and the value chain
- Assessment of potential payment models and mechanisms
- Regulatory issues, including DRM
14:00-15:15 Mobile TV Devices and Content
- Technology requirements and costs of integrating broadcast technology into the mobile handset
- Analysis of key vendors and device roadmaps
- Broadcast TV handset sales forecasts by region and technology, 2005-2010
- Exploration of content and mobile TV market segmentation
- Analysis of consumption patterns
- Assessment of the mobile TV user experience and usability
- Broadcast mobile TV user forecasts to 2010, by region and technology
- Scenarios to disrupt the fate of the mobile TV market
- Impact of a broadcast network return channel
- The introduction of next generation mobile networks
- Potential of other disruptive network technologies
