3rd Service Delivery Platform (SDP) Asia 2008

Speed Networking: A chance to get to know your peers before the start of the conference and set a relaxed and informal atmosphere

• Overcoming the challenges posed by handsets
  • Examining the diversity of devices, operating systems, versions and protocols
• Certification of mobile chips with GSM and WCDMA bearer
• Examining the current user device and application software that enables users to experience data services
• How can handsets help to measure KPIs and QoE?
  • Installing user agents in handsets
  • selecting a set of users
• Multiple PDP contexts
• Combining voice and data
• Which uplink rate will terminals support?
• End to end QoS and device impact

• Using default parameters vs optimum parameters
• Examining the top 10 parameters
• Values recommendation
• Troubleshooting

• Anticipating traffic associated with each service
• Associating quality of service with network capacity
• Dealing with interference and crowded networks
• Linking cell capacity with RTT
  • how can you measure that?
  • what are the key elements to analyse?

• Verify the current network for R’99 operation
• Reducing further the downlink interference for HSDPA
• Understanding the impact of HSDPA traffic on R’99 service quality
• Reducing the UL interference for HSUPA
• Understanding the impact of HSUPA on R’99 service quality

• Methodologies for deriving network metrics that relate to QoE
• Grouping customer expectations under categories
  • Reliability
  • Comfort
• Identifying and using QoE KPIs related to reliability
  • Service availability
  • Service accessibility
  • Service access time
  • Continuity of services
• Identifying and using QoE KPIs related to comfort
  • Quality of session
  • Ease of use
  • Level of support

• Should operators focus more on current technologies before moving into new ones?
• Can realistic optimisation ever be achieved given the exponential growth in complexity?
• Understanding the scenario and timeline for deploying new technology

• Enhancing network performance at all stages of the network lifecycle
• Future developments in quality metrics
• Testing for current and future networks

• Analysing the advantages and disadvantages of each technique by taking into consideration your network configuration and services
  • Radio planning
  • Drive test
  • Automatic vs static
  • RET
  • Iub monitoring
  • Static Live probes
  • Network chacheing
  • Cell selection / reselection
  • Inter RAT
  • Soft handover / hard handover

• Defining and obtaining valuable data on what customers experience
• The customer-service-network hierarchy for integrated management
• Enabling end-to-end, multi-level, multi-data service quality management
• Drilling down for root cause identification
• How does the customer benefit from QoE measurements?
• How does the service provider benefit from QoE measurements?

• Making the connection between real customer experience and measurable parameters in the network
• Options for measuring and monitoring QoS
• Overcoming the challenges of defining the priorities first and then deciding how to process the data
  • What KPIs is Telcordia suggesting for measuring QoS?
• Examining the differences for voice and data applications
• Predicting customer experience

• Benchmarking tests performed so far:
  • voice allocation
  • different data types
  • how efficient is the scheduler once the network is loaded?
• Constraints analysis and optimisation solutions
• Choices of scheduling type
• Consequences of bad scheduling

Examining the need to focus the industry on robust loosely coupled techniques such as receiver diversity rather than tightly coupled interactive techniques that require real-time interaction and optimisation

• The growing gap between what is being standardised and what can be efficiently deployed
• Will W-CDMA ever deliver more than GSM?
• How fast is Shannon turning in his grave?

All participants are invited to join a networking dinner following the close of the first day of the forum. Speakers, panellists and delegates will come together to spend the evening dining and discussing the day’s events in a more relaxed atmosphere. For reservations please see booking form.

• Cell selection and reselection in a multi-RAT environment
• The importance of being on the correct cell
• Why simulations often fall short of actual performance due to ignoring actual cell selection performance
• Ping Pongs between W-CDMA and GSM

• Dealing with the challenge of a lack of past results
• Analysing results of:
  • neighbouring cells
  • power settings
  • hand over
• Balancing the amount of soft handover
• Dealing with different levels of accuracy
• Taking two different types of measurement and understanding which one is most accurate
  • OSS
  • Drive test

• What makes HSDPA require more optimization than standard WCDMA?
  • Scheduling moved from RNC to Node B
  • Critical parameters no longer available to monitor on Iub
  • Processing power required to deliver real-time scheduling
• How to optimise HSDPA networks to support legacy non-HSDPA handsets
  • managing different handsets within the network
• What optimisation can be done on the RNC?

• Preparing your HSDPA network before launch
• Reducing interference on the downlink
• Admission and congestion control in 3G / HSDPA network
• Managing coverage wholes created by HSDPA
• Examining optimisation scenarios and strategies for HSDPA
• One carrier vs two carriers
• One scrambling vs two scrambling

• Cell Zone planing
• Parameter of handover and cell selection
• Radio Resource control

• Can different techniques ever be compared?
• Are some techniques mandatory?
• Examining the mobile operator’s performance strategy and objectives

• A brief introduction to IMS
• What will be the impact of IMS on the RAN?
• Bearer agnostic service design versus end2end optimisation
• QoS for realtime IP communication over RAN
• Cost-oriented traffic management in a convergent networks

• What are the impact in terms of capacity and the challenges for the quality of service for a mobile operator?
  • call stability
  • MOS
• What additional investment is necessary in order to implement VoIP?
• What level of QoS can currently be guaranteed?
• Understanding the QoE of the VoIP delivery
• Business case for VoIP over HSDPA or 3G
  • why optimise?

• How can capacity be increased in a quick and efficient manner?
• Examining the bottlenecks in the network and how to improve them
• How can decisions be made between the technical department and the commercial department when increasing capacity?
• Predicting how the network will breathe under expected traffic and service mix scenarios

• How can UMTS and (E)GPRS be jointly optimised in order to achieve
  • seamless connectivity?
  • high throughput rates also on cell borders?
  • maximum coverage?
• How can other access technologies be integrated in existing mobile networks?
  • FlashOFDM
  • WiMAX
  • WLAN
  • WiBro
• Strategies and technology are used for the joint performance management of heterogeneous networks:
  • active probing
  • end to end measurements
  • flow control on dedicated connections
• How can heterogeneous networks efficiently be monitored?

• Challenges with data calls
• Low customer QoE
• If data services take off will 3G networks be able to deliver?
• Examples for 1x, 2x, 5x, 10x current data volumes
• Optimizing price of service vs availability